Showing posts with label Evangelism. Show all posts
Showing posts with label Evangelism. Show all posts

Friday, March 11, 2016

Don't Idle. Evangelize!

TITLE: DON'T IDLE. EVANGELIZE!
SCRIPTURE: Isa 43:18-21
Written by: Dr Conrade Yap
Date: March 11th, 2016

18“Forget the former things; do not dwell on the past. 19See, I am doing a new thing! Now it springs up; do you not perceive it? I am making a way in the wilderness and streams in the wasteland. 20The wild animals honor me, the jackals and the owls, because I provide water in the wilderness and streams in the wasteland, to give drink to my people, my chosen, 21the people I formed for myself that they may proclaim my praise." (Isa 43:18-21)

I have brothers and sisters, friends and acquaintances in many different churches. Some of them are normal Sunday parishioners while others are actively serving in the leadership. Others are fellow ministry workers plugging along through the ups and downs of Church life. Indeed, one of the most difficult places to work in are non-profits such as Christian organizations. One is expected to do good, to be good, and to appear good even when the going gets tough and the emotions get rough. Without a proper way to vent frustrations, one can easily get burnout. An effective way to share the burdens is to find encouragement among people who understand the unique situations when serving in Church. One feels free to talk about the flock, about the leadership board, or even about fellow workers in the same Church. Usually, no names are mentioned. It is more about finding ways to support one another in prayer rather than to turn the meeting into some forum for complaining. From time to time, whether over coffee or casual meetings, we would talk about some serious going ons. One such question is this: "Why is the Church not growing?"


Sunday, December 14, 2014

The Church as Hope-Bearers

TITLE: THE CHURCH AS HOPE-BEARERS
SCRIPTURE: 2 Cor 13:11
Written by: Dr Conrade Yap
Date: December 14th, 2015

"Finally, brothers and sisters, rejoice! Strive for full restoration, encourage one another, be of one mind, live in peace. And the God of love and peace will be with you." (2 Corinthians 13:11)

I have just finished a book called "Churchless" with mixed feelings about the state of the Western Church. The authors are owners and members of Barna Group, which is a private, non-partisan, and research organization that serves to identify and interpret cultural trends, especially relevant to the Christian community. They begin with some grim news about the increasing number of people who are no longer attending church services. They define the "unchurched" as people who say they are Christians but have not attended a Christian church service in the past six months. With particular interest on those who are Christians but not involved in any Church, they made this conclusion: "Invite a friend to church on Sunday" is no longer an in-thing. This week, I look at three necessary things. We need to understand the current cultural movements. We need to find ways to connect them both in or out of the Church. We need to find ways to show the unchurched that Church is worth it.

Friday, August 29, 2014

Christian Influence

TITLE: CHRISTIAN INFLUENCE
SCRIPTURE: Acts 26:25-29
Written by: Dr Conrade Yap
Date: August 29th, 2014

I am not insane, most excellent Festus,” Paul replied. “What I am saying is true and reasonable. The king is familiar with these things, and I can speak freely to him. I am convinced that none of this has escaped his notice, because it was not done in a corner. King Agrippa, do you believe the prophets? I know you do.” Then Agrippa said to Paul, “Do you think that in such a short time you can persuade me to be a Christian?” Paul replied, “Short time or long—I pray God that not only you but all who are listening to me today may become what I am, except for these chains.” (Acts 26:25-29)
The power of an influential life is this: When others see us, they wanted to be just like us. The power of a Christian testimony is this: When others see us, they wanted to be just like the Christ they see in us.

Influence moves people. Those who have been touched by Mother Teresa will faithfully learn and work like her. Those who have been impacted by the peace efforts of Mahatma Gandhi and Martin Luther King Jr. will advocate for the peace Gandhi and King had preached. Those who have been transformed by the ministry of Billy Graham would be on the way to evangelize and to share the gospel, just like the legendary evangelist. We like to become the people we like. The essence of leadership is that people would desire to follow the leader. If there are no followers, what good is a leader?

Tuesday, March 13, 2012

"Sticky" Faith vs "Post-It-Note" Faith

TITLE: "Sticky" Faith vs "Post-It-Note" Faith
SCRIPTURE: Luke 8:14-15
Written by: Conrade Yap
Date: 13 Mar 2012

"The seed that fell among thorns stands for those who hear, but as they go on their way they are choked by life's worries, riches and pleasures, and they do not mature. But the seed on good soil stands for those with a noble and good heart, who hear the word, retain it, and by persevering produce a crop." (Luke 8:14-15)
MAIN POINT: Inculcating sticky faith, in a 'post-it-note' world?

Man has always strived to invent things, and to create wonderful gadgets and devices. Yet, for all their striving and their diligence, the fact remains that many of the world's most innovative stationery products happen by accident. The American company, 3M (also known as Minnesota Manufacturing and Mining company) has long been known for producing great innovative products. Sometimes, they create so many different things that they do not know what to do with it. One of such an invention was a special adhesive developed by Dr Spencer Silver. Such a chemical will be able to hold light objects together temporarily without forming a permanent bond. At that time, this product is deemed to be a 'solution without a problem.'

While searching for a marketing application, Silva's colleague, Arthur Fry decides to use the adhesive for his music notes while singing for the Church choir. Often, the choir will struggle to keep the musical sheets together as any movement will cause the papers to fall all over the place. Just then, Fry remembers the adhesive back in the office and decides to use them for his choir notes. The application works like a champion for the church choir. The rest is history. The Post-It-Note pad becomes one of the most successful products ever to be launched by the 3M Corporation.

Wednesday, February 29, 2012

Purpose of Church

TITLE: WHAT IS THE PURPOSE OF CHURCH?
SCRIPTURE: Ephesians 3:10-11
Written by: Conrade Yap
Date: 29 Feb 2012
"His intent was that now, through the church, the manifold wisdom of God should be made known to the rulers and authorities in the heavenly realms, according to his eternal purpose which he accomplished in Christ Jesus our Lord." (Ephesians 3:10-11)

Main Point: Is your Church a hospital, a hotel, or herald of angels?

Many Christians go to Church on Sundays. Faithfully they attend, faithfully they give, and faithfully they stayed with the Church. For many Christians, Church on Sundays pretty much is their main source of fellowship with fellow believers. For the young, it means Bible stories, games, and fun activities. For the youths, it often means some level of serious Bible study before the main event: Sports! For the rest of the congregation, it is one full length Sunday service complete with psalms, Bible readings, sermons, and others. Is this what Church is all about? What about our modern era? I like to begin by asking which of these is true of your Church.

  1. Is your Church constantly clamouring for care, with people constantly wanting to be fed and need lots of attention? If the majority of your church are complaining about the lack of pastoral care, perhaps your church is running on 'HOSPITAL' mode.
  2. Is your Church more about maintaining a level of comfortable social gathering, where activities center around playing sports, social outings, buffets, BBQs, and food? If the majority of your Church functions like that, your church is running on 'HOTEL' mode.
  3. Is your Church actively looking out for opportunities to share the gospel, to be the mission post, the salt and light of the neighbourhood? Is the Church actively equipping members and friends to reach out and touch lives? If it is, your church is running on 'HERALDS of angels' mode.

This week, I want to look at the purpose of Church. I begin by asking whether the Church is some kind of a hospital for hurting people. Is it a place where people constantly cry out for their needs to be met? Is it where people feel that the leaders are largely ignoring their needs.

Or is the Church more like a hotel? Is it a place for people to enjoy connecting with one another like a business conference? Is it a place for people to have fun and fellowship all the time, delegating the other stuff like mission work, prayer, evangelism, and discipleship matters to the ragtag bunch of 'more spiritual people' to do? After all, some Church organizations have hired specific people to do their jobs, so why not simply let them? Let the ordinary member just eat, drink, and be merry. Let the more pious people, the elders, the pastors, the leaders, the trained, and the experienced handle the rest of the Great Commission?

A) What Is the Purpose of Church?

Church is for all. Unless every member wakes up to the responsibilities and the roles that they are in, they are not living up to the expectation of living stones for God. The WWII martyr for Christ, Dietrich Bonhoeffer says this about the purpose of Church.

"The church is the church only when it exists for others. To make a start, it should give away all its property to those in need.. . . . It must tell people of every calling what it means to live in Christ, to exist for others." (Dietrich Bonhoeffer, Letters and Papers from Prison, NY: MacMillan, 1967, 282)

The passion of Bonhoeffer is clear. Church is not about us. It is about God, and church is a channel in which we glorify God. In his letter to the Ephesians, Paul has this passion too. God intends his wisdom to flow 'through the church' outwards, to rulers, to authorities in the heavenly realms. The imagery is impressive.

How can the heavens see the glory of God on earth? Answer: When all of earth manifests God's glory. This means that the church is the primary engine in which the glory and wisdom of God is expressed. Mind you, it is more than evangelism and mission. It is all of our lives as a manifestation of God! This is the purpose of church.

During the times of the early Church, the members are persecuted and they come together largely to encourage one another. Times are really bad. The name 'Christian' is very unglamourous, and often used as a derogatory manner. Church for them is fellowshipping in their common suffering, and their persecuted identity in Christ. Through their persecution and suffering, their fervent practice of faith has glorified God and the gospel spreads far and wide.

What about the modern church? Let us look at how some Churches have turned into.

B) Church as Hospital

For the early Church, the gospel spreads vibrantly from Jerusalem, Judea, Samaria, and to many other parts of the world. Peter ministers to the Jews. Paul goes to the Gentiles. It is outward looking, and upward honouring. The Church in hospital mode tends to see too many of the unmet needs. Their self-seeking attitude has become so big that the general mood is this:

"How can our church help others when our needs are not met? Our members are hurting. Our people are needy. The pastor hardly visits. The elders seem to have their own busy schedules. Nobody cares for me!"

In hospital mode, the church is constantly on a 9-11 emergency call mode. An illness, a major accident, a sudden death, are all examples of emergencies that turn the church into a hospital. Others suffer job losses, marital problems, relationship woes, which also turn the church into counselling centers. While these are legitimate needs, it is a problem if these occupy the main concerns of church leadership. Such an attitude is too inward looking and outward lacking. After a while, caregivers get exhausted. Some becomes so discouraged at the continued level of give-and-give-and-give-some-more that they leave the church eventually.

C) Church as Hotel

Some Churches spend lots of money on their church building fund. After the mad and passionate plea for money, property, and building resources, after the work has been completed, the vibrancy dies down. Once the structures are built, people settle down, feeding themselves with frequent meals together. They meet to play more often than to pray. They plan social outings more often than designing opportunities to hang out with the neighbourhood. They take away parking spaces on Sundays and give nothing back to the neighbourhood. The Church in hotel mode is constantly consuming things for themselves, budgeting programs for themselves, and planning events for themselves. Such a mentality is narcissistic, inner-looking, and also outward lacking.

In hotel mode, Christians become fattened up so much that they eat more and more while the original cause of Christ becomes less and less prominent in their spiritual radar.

D) Church as Herald of Angels

Let me say an emphatic no to hospital-mode or hotel-mode kinds of church. In my opinion, the former is a counseling center, the latter a social club. None of these are true churches of Jesus Christ. The Church as a biblical model knows that it exists for the benefit of others.

Let us read through a few passionate quotes from some Christians from the past.

On the existence of the Church, the famous Oxford don, CS Lewis writes with conviction:
"The Church exists for nothing else but to draw men into Christ, to make them little Christs. If they are not doing that, all the cathedrals, clergy, missions, sermons, even the Bible itself, are simply a waste of time. God became Man for no other purpose." (CS Lewis, Mere Christianity, Harper Collins, 2001, p199)

The English missionary to China, James Hudson Taylor says:
"The Great Commission is not an option to be considered; it is a command to be obeyed."
One of my favourites is from the British cricketeer turned missionary to China, Charles T. Studd says:

"Some wish to live within the sound of a chapel bell; I wish to run a rescue mission within a yard of hell." (CT Studd)

The very popular spiritual writer, Dallas Willard, even calls the ignorance of the mission of God, as the Great Ommission.

"The last command Jesus gave the church before he ascended to heaven was the Great Commission, the call for Christians to 'make disciples of all the nations.' But Christians have responded by making 'Christians,' not 'disciples.' This has been the church's Great Omission." (Dallas Willard, The Great Ommission, San Francisco, CA: Harper Collins, 2006)

Men like these are people I call 'heralds of angels.' Jesus says:

"The harvest is plentiful but the workers are few." (Matt 9:37)

In hospital mode, these words become: "The church is needful but the carers are few."
In hotel mode, these words become: "The food and fun are plentiful and the consumers are many."
In heralds of angels mode, people will turn Matthew 9:37 into a response: "Yes Lord. I will go."

What kind of mode is your Church? What are you doing about that? Perhaps, begin with prayer, just as Jesus has said:

"Ask the Lord of the harvest, therefore, to send out workers into his harvest field." (Matt 9:38)

Thought: "To know the will of God, we need an open Bible and an open map." (William Carey, missionary to India)

sabbathwalk


Copyright by SabbathWalk. This devotional is sent to you free of charge. If you feel blessed or ministered to by SabbathWalk weekly devotionals, feel free to forward to friends, or to invite them to subscribe online at http://blog.sabbathwalk.org . You can also send me an email at cyap@sabbathwalk.org for comments or enquiries.

Wednesday, February 22, 2012

On Tolerance in a Pluralistic Society

TITLE: ON TOLERANCE IN A PLURALISTIC SOCIETY
SCRIPTURE: 1 Corinthians 1:25
Written by: Conrade Yap
Date: 22 Feb 2012

"For the foolishness of God is wiser than man’s wisdom, and the weakness of God is stronger than man’s strength." (1 Cor 1:25)

A Popular World Perspective of Tolerance
Nowadays, tolerance is being marketed in society as a do-it-all word in a pluralistic, multi-ethnic, and multi-religious climate. Intolerance is increasingly unacceptable, and in many cases illegal. Some activists take the issue even farther. For every mention of 'intolerance,' even without the presence of real facts and evidences, people will be up in arms to claim solidarity with the marginalized, the weak, the poor, or the minority.

A) An Intolerant World

Recently, there is a rather sensational news report about a pregnancy care center in British Columbia. The center provides counsel for pregnant women in crisis. The reporting is a case of an intolerant one-sided reporting against a Christian-based organization that is against abortion. A news reporter disguised herself as pregnant, and acted as if she was lost about not knowing what to do with her baby. Despite signing a standard agreement of services that prohibit any recording material, this journalist recorded the entire session using a hidden camera. Not only was this reporter not pregnant, she broke several ethical principles just to make the whole crisis pregnancy center look bad in public eyes. The end result is a classic case of spin reporting where a less than 5 minutes comment about the dangers of abortion becomes highlighted as if the ENTIRE counsel is about the dangers of abortion.

Nothing was said about how the counselor tries to comfort the woman. Nothing was said about the honest desire to connect with the client. Nothing was said about the counselor trying to console, and to understand the predicament of the woman 'in distress.' Instead, the news zooms in on one small segment of the interview and make the small thing the main thing. Not only that, it spins this short phrase over and over again throughout the report, manipulating viewers to believe the interpretation of the news station. Fact is, this report has been conceived by a pro-choice group. The end result is sad. Apart from the negative publicity, the center has been 'punished' by schools that cut all links from this group. Just one biased reporting can unravel all the good the center has ever done.

Things typically happen in 3 steps. Do it once, and people will remain skeptical. Do it twice, and minds change. Do it three times, and people start believing. You can read more about the sting operation here.

This week, I will write about the climate of tolerance in our modern society. I will argue that true tolerance is not about retreating to a position of "You have your opinions, and I have mine, so let's agree to disagree." Instead, tolerance has three faces. Firstly, it is humble enough to attempt to understand the different positions reasonably. Secondly, it is that conviction to affirm one's faith resolutely. Thirdly, it is the courage to disagree with another person respectfully. Any deficiency in any of these faces will be a deficiency in our practice of tolerance.

B) Tolerance #1 - Understanding Different Views Reasonably

In a pluralistic society, there are people of different faiths. Even atheists who promote their secularism in an active manner, are being religious about it too. A recent radio interview with the famous atheist Richard Dawkins is a case in point. In an interview with a Rev Giles Fraser on radio, Dawkins disses the Christians by saying that the majority of them cannot claim to be Christians if they cannot even remember the first book of the New Testament. Here are his exact words:

"Many of them don’t go to church, don’t read the Bible, and an astonishing number couldn’t identify the first book in the New Testament." (Richard Dawkins)
In reply, Fraser asks Dawkins if he himself can remember the full title of Charles Darwin's seminal work on Darwinism, often championed by atheists in the origin of life. The reply is indeed embarassing for this self-professed champion of atheism.

“‘On The Origin Of Species’ … Uh. With, Oh God,” “On The Origin Of Species.’ There is a subtitle with respect to the preservation of favoured races in the struggle for life.” (Richard Dawkins)

This has become the talk of the town as Dawkins, the champion of atheism cannot even recall the full title of the book that made Darwism famous. Dawkins in dumbing down Christians as a whole, has made himself a laughing stock.

Bigotry or intolerance flow many ways. It is not enough to simply talk about it. We must all practise it. Though I disagree with Dawkins's many anti-Christian tirade, I feel that he has been given fair opportunity to present his views. What he is unfairly given is the literally free sphere of publicity and popularity just because he is an atheist. My question is, if the media regularly flaunts and paints Christians as 'intolerant,' why are they not giving fair representation to all parties? Why in the case of the CTV crisis pregnancy session, is the reporter breaking all the normal ethical principles just to gather a tiny bit of evidence and magnify the part to become the whole? Tolerance must occur from all parties. Tolerance means the recognition that all of us are guilty of intolerant behaviour. Even the atheists who attack Christians for imposing their faith, are often guilty of imposing their brand of secularism or atheism on the rest of society. Tolerance require us to give fair representation to all parties concerned.

C) Tolerance #2 - Affirming One's Faith Resolutely

Being tolerant does not mean we compromise our deeply held faith or values. If being tolerant simply means we stop becoming what we claim ourselves to be, it is no longer tolerant. It is hypocrisy. There is a way of being resolute about our faith without diminishing others. Recently, a student organization has been told to stop all campus activities after an unfortunate bulletin that appears to be intolerant and 'offensive.' As the complaints mount, as the media pounce on this unfortunate turn of events, it seems like the rest of society are seeking to exact more than a pound of flesh from the besieged student group. In cases like these, it is normal for people to retreat back into their shells or cocoons. I can imagine hearing the parents of students in the group to retreat and to simply hit their books. After all, Christianity is 'just a religion.' I can even hear prominent leaders trying to score political points by harping on the need for tolerance, while shooting down any accusations of intolerance. In times like these, it is easy for people to just live and let live, and to move back to a neutered position. Discouraged. Dejected. Disillusioned.

No. Every failure is but an opportunity to learn about seeking a better way to practice one's faith. There is no shame for apologizing for something not done properly. There is no shame in acknowledging humbly that we can do better. In fact, by standing up for what we believe, we will gain more respect and more credibility for our own positions. John Marks, even after abandoning his evangelical faith, continues to marvel at the convictions of his believing friends. He confesses with a surprising force of conviction.

"No force, neither political movements nor intellectual arguments, neither violence nor money, has ever been able to obliterate those beliefs. The refusal to surrender completely to reason, the choice to believe, doesn't prove the existence of God, as some claim. It's merely beautiful, the closest thing to a taste of the infinite in this life." (John Marks, Reasons to Believe, New York, NY: Harper Perennial, 2009, 372-3)
If Christians are so easily discouraged, and distracted by accusations whether true or false, people will start to question their convictions. If Christians honestly believe, let them earnestly stand up for what they believe. Falling down is no shame. It is the failure to get up, or the refusal to stand up for what one believes in, that is downright embarrassing.


C) Tolerance #3 - Disagree Respectfully

We live in a world with different beliefs. There is no turning back. Even during the New Testament times, there is a plurality of beliefs. Look at Paul's letter to the Corinthians.

"Where is the wise man? Where is the scholar? Where is the philosopher of this age? Has not God made foolish the wisdom of the world?" (1 Cor 1:20)

Everyone claims their right and opinion to the truth, but what is truth? Is tolerance simply based on one's own definition of what wisdom is? Is the free citation of particular scholars make one more credible? Is the wisdom of the world going to save the world? In a remarkable understanding of the world, Paul writes,

"Jews demand miraculous signs and Greeks look for wisdom, but we preach Christ crucified: a stumbling block to Jews and foolishness to Gentiles, but to those whom God has called, both Jews and Greeks, Christ the power of God and the wisdom of God. For the foolishness of God is wiser than man’s wisdom, and the weakness of God is stronger than man’s strength." (1 Cor 1:22-25)
 
Paul is able to understand the culture of his times. Jews are more sensitive to miraculous signs. The Greeks are more open to philosophies, and debates about ideas. It is good to be able to engage Greeks and Jews at their level. This is only the beginning. The Christian needs to learn the contexts in which they live in. There needs to be critical engagement with the world around us, because we are called to be the salt and light of the world. Remember that the greater our witness, the greater the resistance too. That does not mean Christians should start going around calling people names, or denigrating their religions. Christians need to engage actively but to always do so respectfully. One way to do that is to proclaim the faith of Christ. Let the Spirit convict the hearts of hearers that Jesus is the way, the truth and the life. We do the sharing. Let God do the converting.

D) Truth is Primary; Tolerance is Secondary

One more thing. Tolerance must never be obtained at the expense of truth. Christians are called to truth claims. Tolerance must always be done in the name of truth.  We need to speak the truth in love. We need to proclaim the truth at all times. We are to be truth tellers, speaking in love, in earnest, and in honesty. Let me close with this wise words of a missionary regarding cross cultural work.

"Cross-cultural reality testing forces people to examine both their own and others’ understandings of reality. Most people simply assume that the way they look at things is the way things really are, and judge other cultures’ views of reality before understanding them. These judgments are based on ethnocentrism, which closes the door to further understanding and communication. Furthermore, ethnocentric judgments keep missionaries from examining their own beliefs and values to determine which of them are based on biblical foundations and which on their cultural beliefs.” (Paul G. Hiebert, R. Daniel Shaw, and Tite Tienou. Understanding Folk Religion. Grand Rapids, MI: Baker Books, 1999, p27)"


Thought: Conversation is our job. Conversion is God's.

sabbathwalk


Copyright by SabbathWalk. This devotional is sent to you free of charge. If you feel blessed or ministered to by SabbathWalk weekly devotionals, feel free to forward to friends, or to invite them to subscribe online at http://blog.sabbathwalk.org . You can also send me an email at cyap@sabbathwalk.org for comments or enquiries.

Wednesday, November 30, 2011

Zealous Marketing

TITLE: ZEALOUS MARKETING
SCRIPTURE: Ps 69:7-9
Written by: Conrade Yap
"for zeal for your house consumes me, and the insults of those who insult you fall on me." (Ps 69:7-9)
MAIN POINT: We may not share the same materialistic focus of marketers, but we can surely learn from the zeal they display, the creativity they possess, the passion they manifest, and the belief they have, in what they are selling or promoting. Why can't Christians have the same passion in the gospel?

Some of the most passionate people in the world are marketers. Driven by the need to distinguish themselves from others, businesses out-think, out-talk, and out-perform one another in order to stay ahead of the pack. The result is a bewildering spectrum of clever marketing techniques and programs that can attract most customers. It makes me wonder how society can continue to thrive every year by hawking the same stuff relentlessly.

Credit: islandsdesignsstudio.com
Last Thursday, millions of Americans around the world celebrated Thanksgiving, the biggest day of the year for American families. It is a day where families come together over a big meal, served with lots of good food plus the irresistible turkey. When I visited the Regent College library that evening, I noticed that the library seem more empty than usual. Folks from America had gone home. Even Canadians, who celebrated their Thanksgiving in the beginning of November were not to be left out. Some even drove down South, rented a hotel room, and queued up all night for the next big thing: Black Friday.

It made me wonder: If the gospel is life-giving, shouldn't there be more people queueing up all night to enter the worship hall?

A) Black-Eye Friday Sales

Black Friday is the day where many big retailers throughout the country offer their premium goods at below factory outlet prices. It is also a day where shoppers throng the stores, happy to snap up really hot deals. Even the venerable Apple retail stores that rarely budge on their product prices, offered attractive discounts to entice the Black Friday shopper. Unfortunately, the wonderful side of Thanksgiving on Thursday disappeared literally overnight by Friday. Happy shoppers became impatient as latecomers tried to cut into the long lines. The huge crowds created problems for security. While the mood at many places were generally upbeat, some turned nasty. At one Walmart in LA, an angry woman pepper-sprayed several shoppers in order to get ahead of the pack. It is common to see people shoving one another in order to grab boxes of toys, electronics, clothes, and anything they could lay their hands on. It is a crazy zoo. All it takes is a price drop, and consumers flock in by the hundreds.

B) Cyber-Monday Online Sale

Then, there is Cyber Monday, the first Monday after black Friday. In order to spread the Black Friday spirit of consumer excitement, many retailers introduce the idea of special deals in cyberspace. Cyber-Monday can be seen as a Black-Friday kind of sales with a difference: It is only available online. From Amazon to BestBuy, Sears to Target, retailers pack it in. There is even a newspaper article that warns office workers about the ethics of buying stuff during office hours. From the looks of the frenzied buying and crazed shopping activities, it is hard to tell that there is any recession at all!

All it takes is a prized discount, and online orders gushes in.

C) Christmas Sales

After the mad rush, shops are back to the Christmas sales track. Through the radio, the Internet, and social media networks, retailers promote sales in many creative ways. Through Twitter, Facebook, and modern technology sites like Groupon, retailers continue to entice the consumer to buy, buy, and buy. Living in the West basically means having to wrestle with all these materialistic and consumeristic messages. Turn on the TV or radio and there will be commercials. Open the newspapers and there will be special offers at every other page. Open up websites and there will be enticing displays of special deals available just for you. Even Youtube videos contain a rectangular window that promotes certain products and services.

There was a time where one can avoid spending simply by not going to the mall or the shop. Nowadays, it is the shops coming to us that seduces us to buy more stuff, even stuff we do not really need now. With consumers constantly on a lookout for bargains, all it takes is a special sales promotion, and the sales will rise.

D) Amazing Zeal

Do not misunderstand me. I am not promoting marketing in the church. We have all heard about the dangers of materialism, and the problems of consumerism. I am simply marveling at the creativity and the non-stop zeal these retailers and businesses continue to offer. Every deal challenges another to offer something different and better. Many price match. They give a straight discount if you are able to show them a better price. On top of that, they employ clever marketing techniques to differentiate themselves from others. I call these 'Amazing Zeal.'

If the retail industry can be so passionate and zealous about their products and services, why can't Christians be equally (or more) passionate and zealous about sharing Christ? This thought has been occupying my mind for the past few days. I think about the way retailers offer their best products at best prices. I wonder why the church is not offering their best behaviour and Christlike attitude to demonstrate the attractiveness of Jesus? I think about the brilliant strategies and tactics adopted by the marketers to try to get shoppers into their stores. I wonder what are churches doing to try to bring people closer to Christ? I think about the online presence of many retailers on the Internet. I wonder why are there so few churches engaging people on the new social media network.

E) Governments Cannot Limit Creativity

I admit. In many churches, members' zeal for Christ, pale in comparison to many retailers' zeal to sell their products and services.  Sad but true. We can hide behind the excuse that this is a 'secular' society. The problem is not the restriction in sharing Christ. The problem is the lack of creativity among Christians to exercise their freedom of speech and practice of religion. Sharing Christ cannot be determined by the do's and don'ts of any government.
  • What is there to prevent Christians from showing acts of mercy, like Christ?
  • What is there to prevent Christians from exhibiting patience, like Christ?
  • What is there to stop Christians from giving generously to the needy, like Christ?
  • What is there to stop Christians from proclaiming the good news, meaningfully, like Christ?
The answer is none. What we need is not the regulation or de-regulation of any evangelistic efforts. What we need is the creativity to share the mission of Christ through good works and gracious words. Expand our range of good works. Enhance our speech with good meaningful words that help. Most crucially, when our convictions in Christ grow, we will demonstrate the creativity and marketing genius that retailers commonly have. They sell their products for a financial gain. We share the good news for spiritual profit. They sell their goods to make ends meet. We share the good news to meet needs. They hawk their services to gain market share. We speak of Christ to let God share His Kingdom.

Lee Strobel tells a story of his encounter with an atheist. It begins when the atheist states up front that he believes the bible is 'fable.' Strobel probes and asks if he has a question. The atheist then raises his voice and states another phrase that discredits the Bible. Due to his aggressive manner, Strobel starts to match the atheist tone for tone, argument for argument. At one point, it appears as if these two men are about to come to blows. After nearly half an hour, the atheist smiles and says to Strobel:

"Thanks for being willing to argue with me. I really appreciate that you stood up for what you believe."

There are many non-Christians who are really open to knowing Christ. The problem is often not the message of Christ. It is the messenger. When the messengers of Christ shun away from debate, it is like waving a white flag even before the battle begins. When the messengers of Christ are weak in their beliefs, non-Christians see no reason to believe in a 'weak religion.' When the messengers of Christ lack zeal, non-Christians will not be attracted at all. They may even think that if they become a Christian and be afraid to share about Christ, they too will become weak people.

If you are lost on how to share Christ more effectively, maybe, we ought to learn a few tips or so from modern marketing.

Thought: "People who don't believe in missions have not read the New Testament. Right from the beginning Jesus said the field is the world. The early church took Him at His word and went East, West, North and South." (J. Howard Edington)

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